Fernridge is a Level 2 B-BBEE research house based in Johannesburg, South Africa. Stephen Walters and Sybrand Strauss founded the company in 2002. Today it is still run by these founding members and Exco, and is co-owned by Sanari Capital, a private equity firm specialising in founder-run businesses operating in the middle-market with a high growth agenda.
Our services cover South Africa and the rest of Sub-Saharan Africa, assisting established networks and start-up entrepreneurs alike with optimization and growth strategies, both in the public and private sector.
Our offering includes feasibility studies on numerous mixed-use types of sectors, country development or growth strategies, demographic studies, retail expenditure potential and turnover estimates, site evaluation models, customer engagement models, and network roll out models for schools, hospitals, franchises and more.
Fernridge is an established, growing and dynamic company that prides itself on delivering a personalized and high quality service to our clients. Our practical angle on research and analysis is backed by exclusive and proprietary data, high-end technology and decades of experience. We deliver a unique service to our clients through understanding their business, marketplace and customer needs.
Our staff consists of full time professional analysts, each typically with an Honors Degree in Geography, Town Planning and/or GIS (Geographic Information Systems).
Fernridge is the South African partner of Ebeltoft Group, a worldwide network of retail experts. This group provides innovative solutions and strategies to help the retail sector to achieve its full potential. With a front row view of international markets and latest global trends, we can also tap into best practice methodologies and apply this to the Sub Saharan African markets. We are excited to not only grow as a company, but also  invest back into our loyal customers.
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