The Fernridge Data Hub is an in-house data capturing facility with a dedicated team of expert analysts.

 

The purpose of this hub is to create, maintain, update and provide ongoing live data for internal departments, subsidiaries, our internet solutions, AfricaEye and our clients.   We have a wealth of primary and secondary data available and are continually improving our knowledge through fieldwork, research, partnerships, and innovation.

 

Quality control is key and our datasets are constantly interrogated by our analysts and are industry tested against expenditure models, potential estimates etc.

 

Our demographic database consists of an accurate, up-to-date household demographic set derived from recently available, high resolution, aerial photography. 

 

We work with almost 100% coverage of South Africa's metropolitan areas, as well as all the major cities and large towns, with extensive representation of smaller towns.

 

As part of our internal market intelligence, we also update our retailer database on an ongoing basis, ranging from shopping centres, malls and national chains, all via actual fieldwork.