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17
Years in the industry
and B-BBEE level 2
> 5 000
Market Reports
completed
182
Our proprietary demographic data covers 182 cities and towns in Sub-Sahara Africa
> 5 000
Reports published since 2015
11m
Geo-referenced dwellings in
South Africa
20 000
Retailers mapped
>70
No. of Sub-Saharan cities where fieldwork has been conducted
1 200
No. of clients given expert advice
12.5m
Geo-referenced
dwellings in
Sub -Saharan Africa
(excluding South Africa)
25 000
Customer-in-action interviews conducted
Some of our Clients
RETAIL
SHOPPING CENTRES
OTHER - USE
FINANCIAL SECTOR
What Our Clients Say About Us
Our customers are also our partners and together we build bespoke solutions that drive their businesses into the future.
We highly value their opinion and measure our success by theirs.
“Highly recommend the Fernridge team for market and development economic studies."
“Fernridge provides best in class research and insights in the retail and mixed use sectors for our clients across the African continent”
“We have been working with Fernridge since 2004......"
“Fernridge is our 'go to' market research consultancy.”
“We use Africa eye primarily for the most up to date household counts and income/expenditure data."
“For accurate demographic data and market analyses, we look no further than
Fernridge Solutions”.
"NAD can make informed decisions as to the realistic potential of retail development throughout South Africa."
“We can always rely on accurate data
from Fernridge.”
Our Services
Smart modelling can only be trusted when performed on reliable and accurate data. Fernridge has collected and maintained information on over 22 million household dwellings across Sub-Saharan Africa. We have the most comprehensive behavioural GIS data available in the market.
Data Hub
Qualitative Research
AfricaEye online
SMART MODELS - SMART GROWTH
Our core business driver is to empower our clients with insights, analysis and business intelligence that allows them to make informed business decisions by providing location-based proprietary data and solutions in sub-Saharan Africa.
We help and guide our client’s to make sense of the African consumer markets through the utilization of innovative solutions, driven by in-depth expertise and real passion.
Fernridge have conducted hundreds of site evaluations, feasibility studies, gap assessments and more across various sectors.
We have extensive experience in assisting our clients to reduce their investment risk and aid their growth strategies.
Get in touch with us
We want to hear from you!
Tel: +27 (11) 583 0900 | Email:
Keystone House | Stonemill Office Park | 300 Acacia Rd | Darrenwood | Johannesburg,
Co-ordinates : -26.131439, 27.978684